Post by account_disabled on Dec 13, 2023 5:57:37 GMT
Making sure that Google can identify what intent the content on each of your pages serves is called Search Intent Optimization. MEET RANKTRACKER THE ALL-IN-ONE PLATFORM FOR EFFECTIVE SEO Behind every successful business is a strong SEO campaign. But with countless optimization tools and techniques out there to choose from, it can be hard to know where to start. Well, fear no more, cause I've got just the thing to help. Presenting the Ranktracker all-in-one platform for effective SEO We have finally opened registration to Ranktracker absolutely free! CREATE A FREE ACCOUNT Or Sign in using your credentials But doing this successfully needs website owners and content marketers to understand the differences between the four types of search intents.
Navigational Intent Sometimes, people use Google not Industry Email List as a search engine but as a convenient, alternative doorway to a very specific web page. They know the exact web page they’re looking for, they’re just not sure how to get there, so they ask Google for help. Typical “navigational” searches look like this: “Google drive login” “Spotify customer support” “Fedex branch locator” “Applebees Detroit contact details” In each of these cases, the searcher is looking to navigate to a very specific page and they’re simply using Google as an avenue to get there. If your site has a page where customers can do something very specific like log in, register as a new user, find your contact information, or register a complaint, it’s likely that they’ll want to find this page via Google. These users won’t want to comb through your entire website looking for a link to this page. They’re far more likely to simply see if Google can direct them to the page. With this in mind, it’s very important that you optimize these pages so that Google can serve them to users with navigational intent. How to Optimize Your Content for Navigational Intent Optimizing for navigational intent is relatively straightforward. It mostly involves making 100% sure that every single page on your site is properly described in: Its HTML title tag Its META description.
The text in its body content Make sure that you use accurate and clear language in each of these areas on your web pages. Describe the page as if you’re explaining to someone exactly what they can do on the page. Take a look at this example from Brandfolder: The page HTML title is simple and to the point: “Contact Us | Brandfolder” The page’s META description is equally clear, containing several terms that can be associated with the searcher’s needs: "We're here to answer your digital asset management questions via email, phone, or live chat. Or, check out our knowledge base for helpful how-to articles." The page’s body content also uses these keywords smartly, making it obvious to Google what users can do on the page. “Need to get in touch…” “Fill out the form below…” “You can chat with us…” “Email us at… “... give us a call at…”
Navigational Intent Sometimes, people use Google not Industry Email List as a search engine but as a convenient, alternative doorway to a very specific web page. They know the exact web page they’re looking for, they’re just not sure how to get there, so they ask Google for help. Typical “navigational” searches look like this: “Google drive login” “Spotify customer support” “Fedex branch locator” “Applebees Detroit contact details” In each of these cases, the searcher is looking to navigate to a very specific page and they’re simply using Google as an avenue to get there. If your site has a page where customers can do something very specific like log in, register as a new user, find your contact information, or register a complaint, it’s likely that they’ll want to find this page via Google. These users won’t want to comb through your entire website looking for a link to this page. They’re far more likely to simply see if Google can direct them to the page. With this in mind, it’s very important that you optimize these pages so that Google can serve them to users with navigational intent. How to Optimize Your Content for Navigational Intent Optimizing for navigational intent is relatively straightforward. It mostly involves making 100% sure that every single page on your site is properly described in: Its HTML title tag Its META description.
The text in its body content Make sure that you use accurate and clear language in each of these areas on your web pages. Describe the page as if you’re explaining to someone exactly what they can do on the page. Take a look at this example from Brandfolder: The page HTML title is simple and to the point: “Contact Us | Brandfolder” The page’s META description is equally clear, containing several terms that can be associated with the searcher’s needs: "We're here to answer your digital asset management questions via email, phone, or live chat. Or, check out our knowledge base for helpful how-to articles." The page’s body content also uses these keywords smartly, making it obvious to Google what users can do on the page. “Need to get in touch…” “Fill out the form below…” “You can chat with us…” “Email us at… “... give us a call at…”