Post by account_disabled on Feb 27, 2024 4:57:02 GMT
For Millennials and Generation Z, the pandemic marks the beginning of something else . These young people interpret the moment as a state of fact. The former, in particular, are enjoying the magnificent expression of their concept of connectivity, but feel a bit of anxiety wondering when everything will start again and what life will be like after the lockdown. Generation Z , on the other hand, has already understood that this is the state to face until a new moment arrives, which will then be the moment that will highlight a new class, the Alpha generation. These kids are very similar to those of the Silent generation, they have never lived in a world without 'crisis', so they can't do anything but think about how to rebuild, with patience and without complaining . So what about companies? Covid-19 is leaving its mark on all fronts and across all generations. In the coming months, companies that want to communicate online will have to prioritize a review of the target.
In fact, although the reaction may be limited to the period we are Panama mobile number list experiencing, it does not mean that it is completely over, furthermore it could be an opportunity to evaluate new aspects of one's audience that had never been revealed until now. Generation Z, for example, Capeci underlines during the interview, has demonstrated a notable ability to adapt to new patterns. This class of individuals, mistakenly labeled as superficial, actually demonstrates great seriousness as well as the ability to aim towards a more concrete horizon: competence, unlike previous millennials who were more interested in aspirations. To better explain this divergence between the two generations, two contemporary social networks are examined: Tik Tok and Facebook . The first, says the CEO of Kantar, is different from the second because it is more practical, something that we also underlined in the article dedicated to Tik Tok , a stage for performers and performances, where challenges, duets and other contents always rich in creativity and imagination.
If on the one hand, therefore, on Facebook we talk about aspirations, on the other "the archetype is the expert in something" says Capeci, something that the young person of generation Z can not only observe but also learn to do. The very figure of the influencer is different on these social networks, on Tik Tok they are characters who attract for their ability, unlike Zuckerberg's social media influencers. “ Generation Z doesn't care how you dress , these young people want to know what match you made, so what they can learn” – concludes the CEO of Kantar. In light of all this, we can say that defining each generation's reaction to the Coronavirus can be the key to rethinking the type of communication, the language and the tools to use to restart post-lockdown. If you need a hand to do this you can write to us at , we will be happy to answer your questions and provide you with specific advice.
In fact, although the reaction may be limited to the period we are Panama mobile number list experiencing, it does not mean that it is completely over, furthermore it could be an opportunity to evaluate new aspects of one's audience that had never been revealed until now. Generation Z, for example, Capeci underlines during the interview, has demonstrated a notable ability to adapt to new patterns. This class of individuals, mistakenly labeled as superficial, actually demonstrates great seriousness as well as the ability to aim towards a more concrete horizon: competence, unlike previous millennials who were more interested in aspirations. To better explain this divergence between the two generations, two contemporary social networks are examined: Tik Tok and Facebook . The first, says the CEO of Kantar, is different from the second because it is more practical, something that we also underlined in the article dedicated to Tik Tok , a stage for performers and performances, where challenges, duets and other contents always rich in creativity and imagination.
If on the one hand, therefore, on Facebook we talk about aspirations, on the other "the archetype is the expert in something" says Capeci, something that the young person of generation Z can not only observe but also learn to do. The very figure of the influencer is different on these social networks, on Tik Tok they are characters who attract for their ability, unlike Zuckerberg's social media influencers. “ Generation Z doesn't care how you dress , these young people want to know what match you made, so what they can learn” – concludes the CEO of Kantar. In light of all this, we can say that defining each generation's reaction to the Coronavirus can be the key to rethinking the type of communication, the language and the tools to use to restart post-lockdown. If you need a hand to do this you can write to us at , we will be happy to answer your questions and provide you with specific advice.